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Amy T

  • LinkedIn

BriteCap Financial

Integrated Design & Brand Messaging

Project Overview

As the in-house creative at BriteCap, I was responsible for elevating brand consistency and amplifying customer communications across all channels. From bold paid ads to personalized emails and fresh UI, my work focused on increasing engagement, supporting customer retention, and improving product visibility, all while helping a lean team move faster with more clarity.

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My Role

I led the development and execution of creative assets across marketing, sales, and product experience. My responsibilities included designing and producing multi-channel campaigns, content and visuals for emails, landing pages, social media, and paid advertisements. I created print materials for brokers and event collateral, helped shape internal brand standards through scalable visual systems and templates, and led the UI design concept for BriteCap’s new digital application, ensuring a modern, user-friendly experience with a fintech edge.

Key Deliverables

  • Multi-touch email campaigns for customer engagement and product education

  • Branded broker guides, onboarding materials, and sales support collateral

  • Social media graphics, video content, custom copy, and paid ad sets

  • UI design and messaging for a multipage digital application and lead generation pages

  • Internal presentations, print collateral, and tradeshow booth graphics

Creative Strategy

I focused on unifying the BriteCap brand across digital and print channels, utilizing strong visuals and messaging to reinforce clarity, confidence, and momentum. Templates and brand systems were created to help scale creative output faster, while maintaining a friendly, trustworthy tone that resonates with both small business owners and brokers.

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Creative principles included:

  • Bold, high-contrast design with clear CTAs

  • Friendly, trustworthy visuals that connect emotionally

  • Strong visual hierarchy and repeatable design systems

Impact Highlights

  • Delivered 40+ creative assets in the first 90 days across digital, print, and product UI

  • Supported the launch of BriteLine™ with multi-touch creative across email, social, and paid

  • Strengthened brand consistency and messaging clarity across broker-facing materials

  • Enhanced funding UI and landing page experience to improve confidence and application flow

  • Created scalable templates and branded systems for faster production and future growth

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