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Amy T

  • LinkedIn

CAN Capital

Multi-Channel Brand & Creative

Project Overview

CAN Capital needed a cohesive brand experience that could scale across campaigns, customer communications, and digital products. My role as the in-house creative lead focused on creating compelling visuals and messaging that supported acquisition, engagement, and retention—while building trust with small business owners through clarity and consistency.

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My Role

As the in-house creative, I was responsible for shaping CAN Capital’s visual and content strategy across every major channel. I led creative planning and execution for campaigns, digital experiences, and marketing collateral, building brand consistency from the ground up. My work included writing and designing multi-touch campaigns, crafting messaging for emails, social, and landing pages, and developing design systems to streamline production. I also led the UX design for the new digital application and merchant portal, and supported tradeshow planning with branded displays and print materials.

Key Deliverables

  • Email campaigns for customer re-engagement and product education

  • Broker communication series and sales support materials

  • Social graphics, infographics, and animated promos

  • Print and event collateral including brochures, signage, and postcards

  • UI design and messaging for customer portal and loan application flow

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Creative Strategy

My focus was on building a scalable brand system that could support fast production, unified messaging, and a stronger emotional connection. The goal was to create materials that were visually clean, easy to navigate, and tailored to the mindset of time-strapped small business owners.

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  • Creative principles included:

  • Clear, human-centered messaging

  • Modern, recognizable visual consistency

  • Fast-turn templates to improve delivery across teams

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Impact Highlights

  • Led 14+ creative campaigns that contributed to a 177% YOY increase in funded volume

  • Delivered 75+ assets across email, digital, print, and social channels

  • Developed brand systems for scalable campaign execution

  • Strengthened broker and customer engagement through clear, consistent messaging

  • Improved user experience with trust-building UI and funding visuals

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