FCSO Brand | Amy Thompson Portfolio

Forsyth County

Brand, Content, & Storytelling

Project Overview

As Director of Communications for the third-largest Sheriff’s Office in Georgia, I led all aspects of public-facing messaging, digital presence, and visual communications. My work centered around strengthening community trust, improving transparency, and building a consistent, professional brand identity for the agency. This included overseeing internal communications, press relations, event outreach, and creative design across platforms.

My Role

I managed the full communications strategy, leading both the Public Information and Community Relations teams. I created a comprehensive brand guide and social media policy to align all messaging and produced content ranging from press releases and web copy to dynamic visual design. As the lead creative, I developed and maintained three agency websites, serving as the primary designer for digital and print assets, including annual reports, presentations, brochures, flyers, and social media graphics. I also coordinated internal and external events, instructed at law enforcement training conferences, and managed the division’s budget. A key focus was using visual storytelling to build a connection and understanding between the agency and the community.

Key Deliverables

Annual reports and printed brochures
Flyers, posters, and branded event collateral for community engagement
Social media content and video campaigns
Public safety infographics and internal department presentations
Design and maintenance of three public-facing agency websites
Development of agency-wide brand guide and social media guide and policy

Creative Strategy

I positioned design and storytelling as essential tools in law enforcement communication, bridging the gap between the agency and the public. By crafting clear, informative, and visually polished content, I helped the Sheriff’s Office increase trust, boost public engagement, and highlight the human side of law enforcement.

Creative priorities included:

Accessible, community-centered messaging
Professional, consistent visuals across all platforms
Design that reinforces safety, trust, and local identity

Impact Highlights

Grew agency social media following by 60%+ organically through strategic content
Created and maintained three fully redesigned, user-friendly websites
Standardized brand presence with the first comprehensive visual identity system
Delivered dozens of high-impact reports, brochures, and public communications
Represented agency at state conferences and provided training in communications best practices