Amy T
Project Overview
GracePoint Church needed a fresh, modern identity that reflected its message of grace, direction, and belonging. The goal was to create a comprehensive visual system that felt welcoming, faith-rooted, and adaptable across print, digital, and in-person experiences. From logo design and typography to event materials and brand messaging, this project reimagines how a contemporary Christian church can communicate its mission with clarity, warmth, and a strong sense of purpose, building trust through thoughtful design and consistent messaging.
GracePoint Church
Brand Identity & Visual System
My Role
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Visual identity design
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Logo development (primary, alternate, & favicon)
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Typography & color system
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Voice & tone guidelines
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Brand messaging
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Design event materials & merchandise
Key Deliverables
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Custom church logo with sunburst & cross symbol
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Flexible logo system (stacked, flat, wordmark, B&W, favicon)
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Brand colors and type pairings
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Voice & tone guide & brand values
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Tagline & mission alignment
The GracePoint voice is warm, sincere, and welcoming — rooted in grace, grounded in clarity, and pointed toward hope. Messaging speaks directly to the heart while remaining accessible and modern, appealing to both long-time members and first-time visitors.
Voice & Tone
Values & Brand Personality
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Grace: Our starting point in everything
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Authenticity: Honest, real, and people-first
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Growth: Faith is a journey, not a destination
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Service: Love in action
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Direction: Always pointing people to Jesus
Mission:
We exist to inspire people to follow Jesus, grow in faith, and live out their purpose, rooted in grace and filled with hope.
Tagline:
Grace is our starting point. Jesus is our direction.
Event Collateral
In addition to the core brand system, GracePoint also needed visual support for two upcoming events: a men’s retreat and a youth weekend. Each audience required a unique visual approach while staying true to the brand’s voice and tone.
Youth Weekend:
The Weekend
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Bold, youth-friendly t-shirt design
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Typography-focused event graphic
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Slogan: “Make it matter.”
Men's Retreat:
Rest In His Righteousness
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Custom event logo lockup
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Digital invite for email and social media
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Branded merchandise designs
Results & Reflection
This project showcases my ability to build thoughtful, emotionally resonant brand systems that scale across environments — from bulletins to banners to branded events. It demonstrates strengths in both visual design and creative direction, with clear messaging at the center.