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Amy T

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Northwoods

Logo Design & Merch

Project Overview

Northwoods Performance Properties needed a strong, versatile logo that captured their bold, outdoors-focused brand and could easily adapt across digital, print, and merchandise platforms. The goal was to develop a professional identity that evoked rugged adventure while remaining clean and modern for property signage, gear, and marketing.

Northwoods Logo.png
My Role

I created the Northwoods logo from concept to final artwork, incorporating elements that reflect movement, nature, and sport. The visual identity needed to be scalable for a wide variety of uses, from digital avatars to large signage and branded apparel. I provided a full logo suite, color palette, and mockups to showcase usage across merchandise including apparel, hats, and mugs.

Key Deliverables

  • Custom illustrated logo featuring rider, trees, and modern badge shape

  • Vertical and horizontal logo lockups for flexible use

  • Full color palette with brand-friendly tones for print and digital

  • Merchandise mockups including apparel, headwear, and drinkware

  • Final vector logo files for professional printing and production

Northwoods Merch.png
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